WHAT IS SLOW FASHION?

August 14, 2017

WHAT IS SLOW FASHION?

SLOW FASHION, THE NEW WAY OF MAKING AND CONSUMING FASHION.

Conscious consumption has awakened more and more minds and hearts, whether in the food industry, health care or the fashion world. From the moment we begin to reflect on our behavior, a world of alternatives and new forms of consumption opens up ...slow fashion is one of them.

Slow fashion, unlike the so-called fast fashion, is the conscious way to consume fashion, always emphasizing ethical, social and environmental processes.

The fact is that the fashion industry is the second biggest polluter in the world, responsible for endangering some of our natural resources, in destructive processes (such as fiber production and dying) leading to several environmental and social problems. Apart from this, there is perhaps the most serious of all: slave labor.

 Happee artisan making artisanal scarves

Happee artisans making artisanal scarves

For the producer, slow fashion is the direct link between who produces and who consumes, it is quality and not quantity. It is to following all of the processes, creating pieces that not only dress, but also tell stories, that involve cultures and references. It is the valorization of the labor force, caring about the hands, the energy and the time spent in the development of the products. The judicious choice of materials made to last. It is the aesthetic added to the specific manual skills of each producer. Thus, pieces with real values ​​do not lose market with the change of seasons and new trends.

For the customer, slow fashion is non-consumerism, or low consumerism. The customer consciously chooses to buy less, but buying pieces of high durability. Instead of buying 3 handbags made of non-durable material (like PU and PVC), he/she chooses to buy pieces in natural leather, which will last for years. Instead of buying 5 blouses at a fast fashion shop, which will not last longer than a few washes, he/she buys 2 blouses made in a higher durability material.

handmade embroidery - happee

Happee handmade embroideries, each piece can take months to be produced

It is with this awareness that we always strive to follow the most just and clean path possible, after all, whether producer or consumer, we all deserve good living conditions. Check out some of our handmade products here.



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Size Chart

In case you have any doubt regarding which size you should purchase, kindly follow these steps to measure your foot, then check on the table below, the size which corresponds to the length of your foot in centimeters.

1. Standing up, place a sheet of paper under your foot. Draw the outline with a pencil.

2. With a measuring tape or ruler, measure the length of the foot, from the heel to the tip of the biggest toe.

 

   BALLERINA SHOES
COUNTRY SIZE

UK/INDIA

5

5.5

6

6.5

7

7.5

 

EUROPE

38

38/39

39

39/40

40

41

 

BRAZIL*

36

36.5

37

37.5

38

39

 

US

7

7.5

8

8.5

9

9.5

 

CENTIMETERS (FOOT) 23.8 24.1 24.6 25.1 25.4 25.9

 

   MOJARI SHOES
COUNTRY SIZE

UK/INDIA

3

4

5

6

7

8

 

EUROPE

35

36

37

38

39

40

 

BRAZIL*

33

34

35

36

37

38

 

US

4

5

6

7

8

9

 

CENTIMETERS 21,3 22,2 23 23,8 24,6 25,4

 

*The Brazilian sizes are already converted in the Portuguese version of the website.

*Our ballerinas fit the foot comfortably. Mojaris, however, are a type of shoe which are naturally a little tighter, as they adjust to the foot upon wearing.

*This chart may vary a little from other charts, as there is no international standard for shoe sizes.

*In case you still have any doubts regarding your size, send us an email at info@iamhappee.com, we will revert back ASAP. :)

 

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