SIX BRAZILIAN ETHICAL BRANDS YOU NEED TO KNOW

September 27, 2017

We know that fashion is more than the next trend, the pantone color of the moment or the print that came back as revival ... Way more than that, there are people behind the industry reinventing the way we create and consume fashion, ethical brands who care first and foremost about work conditions and human rights.

In order to talk about ethical brands, we must know what makes a brand hold that title and its  value proposition and actions in the fashion market. This is not at all difficult, since ethical fashion comes as a movement in counterpart of fast fashion, with a focus on quality rather than quantity, bringing the legacy of thinking about what we are consuming, valuing the way in which the pieces are produced and all involved in the manufacturing process. Here we have a very cool post about TRADITIONAL  X ETHICAL BRANDS that can help you to understand a little more.

Ethical fashion has gained prominence in the Brazilian market due to its attitude towards the labor force, the materials used, and its relation of respect with its employees and its consumers - always thinking about fair prices for both sides. They offer high quality products, using organic raw materials, which helps in the control of the natural resources, guaranteeing more durable pieces and that help in the reduction of the discard of clothes. We have our hearts overflowing with knowing and following Brazilian brands that carry such rich values in their principles.

We selected six incredible brands for you to LOVE with us. Check it out:

 

FLAVIA ARANHA

FLAVIA ARANHA BANNER

Website | Instagram | Facebook

If you are from the 'minimal is the new black' trend, you will love this brand! From the sum of aesthetics + sustainability, Flavia Aranha only innovates in her creations, seeking the humanization of fashion through ethical production. She offers its consumers not only fashion, but a new way of thinking about sustainable design, bringing high durability clothes and creating harmony: fashion feat the rhythm of society, technology and nature.

 

MADE IN JOTA

 MADE IN JOTA BANNER

Website | Instagram | Facebook

 Prints, colors and a lot of “bossa carioca” in the brand 'Made in Jota'-  that unlike 'Made In China' - , produces exclusive clothes, encouraging craftsmanship and limited printing, bringing meaning to each piece.

 

ADA

 BANNER ADA BRAND

Website | Instagram | Facebook

The brand has the name of ADA, Ada Augusta Byron King, honoring the woman who created the first algorithm to be processed by a machine. Developed by two friends, Camila Puccini and Melina Knolow, the brand brings in its vision the freedom of women to be able to dress the way they want, leaving standards aside. In this brand there are no collections, new styles are launched periodically and each design produced only between 10 and 50 units. The brand prioritizes natural fiber raw materials made 100% in Brazil and that respect animal rights.

 

TTRAPO

 TTRAPO BANNER

 

The brand has two lines and is divided between store and brand. TTRAPO POP'S brings garments from thrift stores, workshops and garments. The idea in this line is to deconstruct the used pieces and create new ones (upcycling <3). At TTRAPO, a work is carried out with fabrics and weavings that have full responsibility for their raw materials and good environmental practices. The vision of this brand is to give greater durability and increase the life cycle of the garments.

 

COLLECTIVE OF TWO

 COLETIVO DE DOIS BANNER

Site | Instagram | Facebook | WeDoFashion  

If it's color you want, it's color it brings! Color Block is almost a trademark of Coletivo de Dois, composed of two stylists: one is a graphic designer and one is a fashion technician. The brand works with handcrafted creations and proposes a freer way of wearing fashion, using scraps of fabrics to create authorial and personality-filled pieces. Everything is thought of in a sustainable way following the values ​​of SLOW FASHION.

 

YES I AM

YES I AM BANNER 

 

Promoting a basic lifestyle, the brand brings pieces that can easily match other pieces. The color chart is neutral, reducing the need for chemicals in the clothes. Like the other brands indicated, all products are produced in Brazil, with humanized and qualified labor.

You know what's so beautiful about it? All top brands believe in the same fashion as us and, you can perfectly combine them with the HAPPEE accessories! Don’t forget to check our new collection here. ;)



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Size Chart

In case you have any doubt regarding which size you should purchase, kindly follow these steps to measure your foot, then check on the table below, the size which corresponds to the length of your foot in centimeters.

1. Standing up, place a sheet of paper under your foot. Draw the outline with a pencil.

2. With a measuring tape or ruler, measure the length of the foot, from the heel to the tip of the biggest toe.

 

   BALLERINA SHOES
COUNTRY SIZE

UK/INDIA

5

5.5

6

6.5

7

7.5

 

EUROPE

38

38/39

39

39/40

40

41

 

BRAZIL*

36

36.5

37

37.5

38

39

 

US

7

7.5

8

8.5

9

9.5

 

CENTIMETERS (FOOT) 23.8 24.1 24.6 25.1 25.4 25.9

 

   MOJARI SHOES
COUNTRY SIZE

UK/INDIA

3

4

5

6

7

8

 

EUROPE

35

36

37

38

39

40

 

BRAZIL*

33

34

35

36

37

38

 

US

4

5

6

7

8

9

 

CENTIMETERS 21,3 22,2 23 23,8 24,6 25,4

 

*The Brazilian sizes are already converted in the Portuguese version of the website.

*Our ballerinas fit the foot comfortably. Mojaris, however, are a type of shoe which are naturally a little tighter, as they adjust to the foot upon wearing.

*This chart may vary a little from other charts, as there is no international standard for shoe sizes.

*In case you still have any doubts regarding your size, send us an email at info@iamhappee.com, we will revert back ASAP. :)

 

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