ETHICAL BRANDS X TRADITIONAL BRANDS

August 22, 2017

ETHICAL BRANDS X TRADITIONAL BRANDS

HOW TO MAKE THE BEST CHOICE WHEN CHOOSING FASHION PRODUCTS?

One thing is certain: consumer needs are changing. A cool pattern, a trend dictated on the runway, the color and the print of the moment are no longer the main focus when choosing the clothes that represent consumers. Ethical brands and brands aiming for more than aesthetics are taking place of traditional or fast fashion brands.

But what is an ethical brand? The questions about the next steps of humanity and all the access to information has been causing consumers to go deeper and deeper in their research - and knowing where and how their clothes were made is becoming part of the script. An ethical brand is precisely the one that works with transparency, where the consumer knows who made their clothes, where the material came from and the whole process to the final stage, where sustainability and concern for the whole is the fuel for their productions.

Meanwhile, traditional brands are maintained by frantic desire and consumption behavior, hiding their producers and precarious working conditions, for a single and clear purpose: profit. If you still have questions about why you support an ethical brand, here are a few reasons why you should rethink and make the best choice, look:

 

LABOR

Behind every brand is a supply chain where people dedicate their time and apply their ability to develop each product. The fashion industry with a focus on mass production combines the thirst for consumption with the exploitation of slave labor paying its producers, wages ​​far below average, with poor working conditions and at a frenetic pace of production.

Ethical marks savor the whole process of creation, the collections are developed with care and with the necessary time and dedication, passing through the eyes of all involved. The producer fairly paid and the relationships are based on the well being of everyone, from the one who makes to the one who wears it. Everything is made so that clothing can convey real, humane and creative value.

 

RAW MATERIALS

 Fast fashion brands always seek to benefit from cheaper materials such as polyester, PU and PVC, for example, so the cost of production is as low as possible. Thus, creating clothes of very low quality and that will be discarded in a short span of time.

On the other hand, ethical brands care about offering the best product, using natural, organic, sustainable or upcycled materials - controlling the consumption of natural resources - with the focus on producing quality items and with greater durability, reducing the disposal of clothes, frenetic consumption and production of waste and pollution in the environment.

 

ENVIRONMENTAL IMPACT

Fashion is the second most polluting industry in the world, behind only the oil industry. Each stage of the production of a piece directly affects the environment and our natural resources. With fast fashion, clothes have become something disposable, becoming waste with high degree of pollution in a short span of time.

Ethical brands value sustainable production. They follow all the processes of creation and disposal, reusing the maximum of the material and using skilled solutions for the waste produced in manufacturing, and also on disposal of products at the end of the product cycle.

 

ECONOMY

When we speak of wages ​​we need to understand that price does not mean quality of production. A piece sold for $ 10,000 often did not cost 10% of that to be produced. But for a piece to be sold for $ 20 on retail, which already includes cost of production, taxes and profit margin for the company, we can only come to the conclusion that someone is losing in this math, and that someone is always the person behind the manufacturing. It’s a process that benefits and generates profit for only a few.

Ethical brands work with fair wages, know their suppliers and production costs, their producers are treated respectfully and paid as they attend their jobs. In this way all parties are benefited, both who produces and who invests in a piece with greater durability.

 

BEHAVIOR

The traditional and fast fashion industry stimulates unbridled consumerism, generating the consumer's desire to have to belong to a particular social group, this is how this market works. The purchase becomes mechanical and empty of meaning.

Meanwhile, brands that care about the whole process make a point of innovating and propagating the different, shaping the individuals and making each person identify differently with the products, making you rethink the way of consumption and stimulate a more sustainable and transparent future.

Now understanding the difference between ethical and traditional brands has become clearer, hasn’t it? <3 You can check some of our ethically made products here.



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Size Chart

In case you have any doubt regarding which size you should purchase, kindly follow these steps to measure your foot, then check on the table below, the size which corresponds to the length of your foot in centimeters.

1. Standing up, place a sheet of paper under your foot. Draw the outline with a pencil.

2. With a measuring tape or ruler, measure the length of the foot, from the heel to the tip of the biggest toe.

 

   BALLERINA SHOES
COUNTRY SIZE

UK/INDIA

5

5.5

6

6.5

7

7.5

 

EUROPE

38

38/39

39

39/40

40

41

 

BRAZIL*

36

36.5

37

37.5

38

39

 

US

7

7.5

8

8.5

9

9.5

 

CENTIMETERS (FOOT) 23.8 24.1 24.6 25.1 25.4 25.9

 

   MOJARI SHOES
COUNTRY SIZE

UK/INDIA

3

4

5

6

7

8

 

EUROPE

35

36

37

38

39

40

 

BRAZIL*

33

34

35

36

37

38

 

US

4

5

6

7

8

9

 

CENTIMETERS 21,3 22,2 23 23,8 24,6 25,4

 

*The Brazilian sizes are already converted in the Portuguese version of the website.

*Our ballerinas fit the foot comfortably. Mojaris, however, are a type of shoe which are naturally a little tighter, as they adjust to the foot upon wearing.

*This chart may vary a little from other charts, as there is no international standard for shoe sizes.

*In case you still have any doubts regarding your size, send us an email at info@iamhappee.com, we will revert back ASAP. :)

 

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